Sport is for everyone.Not for betting.

oddsoffsport.org

An independent campaign to remove gambling advertising from Australian sport. OddsOffSport.org supports the Alliance for Gambling Reform.

Support the AGR campaign Take the 2-minute survey
A generation has grown up with gambling ads

A commonly cited line from the Alliance for Gambling Reform:

"A 13-year-old watching AFL footy today will have never seen a game without gambling ads." Alliance for Gambling Reform

It's not a literal measurement — but it reflects a broader reality: gambling promotion has become a routine part of the sporting experience in Australia.

OddsOffSport.org exists for people who think that should change. We are a sport-fan-led campaign. We gather public sentiment, map the connections between gambling money and Australian sport — at the level of clubs, peak bodies (the AFL and NRL), and broadcasters (Fox Footy, free-to-air TV, and radio) — and give fans practical tools to act in support of stronger regulation.

Odds Off Sport — Fair Sport. No Gambling Ads.

What this site does

The Alliance for Gambling Reform leads national advocacy, policy engagement, and campaigning. OddsOffSport.org complements that work with a specific focus on sport.

01

Sport-fan sentiment data

An ongoing public survey capturing attitudes by state, age, sport followed, and whether respondents are parents. Results are aggregated and can be used in media, submissions, and policy discussions.

02

Club-by-club ratings

A published rating of all 35 elite AFL and NRL clubs, scoring each on its current connection to the gambling industry — from jersey logos and stadium signage to leagues-club pokies operations.

03

Direct action tools

Postcode-based tools that make it easier to contact federal representatives about gambling advertising and proposed reforms.

Gambling ads are everywhere

Gambling promotion now extends across the full sporting environment — television, streaming and online, radio, stadium signage, naming rights, team uniforms and sponsorships. The result is cumulative exposure across multiple channels, not just during live sport.

  • On TV
  • Online and streaming
  • On radio
  • At the game
  • Protecting people
  • Promoting integrity

Do you support an AFL or NRL club?

Most clubs are connected to the gambling industry — through pokies operations, jersey sponsorships, stadium signage, or wagering deals. We've rated all 35 elite AFL and NRL clubs on a five-tier scale so you can see exactly how your club stands.

See how your club rates →
By the numbers

What's actually happening — and what's been promised

Each figure on this site links back to its source. See the issue for the full evidence base.

The 2027 reforms: progress, but not complete

Update — 12 May 2026: the Albanese government tabled its formal response to the Murphy Report in parliament today, federal budget day. The package falls materially short of the Murphy recommendations. See what's in (and missing from) the response →

In 2026, the Australian Government announced new restrictions on gambling advertising, including caps on television advertising, a ban during live sport (daytime and evening window), limits on radio advertising during school travel hours, and restrictions on the use of celebrities and athletes. These measures are scheduled to begin in 2027.

However, the Parliament of Australia inquiry report You win some, you lose more (2023) recommended a broader approach: a phased move toward a near-total ban on online gambling advertising. Key gaps remain, particularly in online and streaming platforms, sponsorship and branding in sport, and the cumulative effect of exposure across media.

Read how the rules work today →

Where this campaign stands

  1. Implement the 2027 reforms in full, without delay.
  2. Extend restrictions to online, streaming, and subscription platforms.
  3. Remove gambling sponsorship from uniforms, stadiums, and naming rights.
  4. Progress toward a comprehensive reduction in gambling advertising exposure.
Our vision: A sporting future free from the influence of gambling ads. No gambling ads. Across all broadcasts. For sport. For Australia. Protect our communities.

This is part of a larger movement

Odds Off Sport is a small, independent campaign supporting a broader public health effort. If you take one action today, support the work of the Alliance for Gambling Reform.

Two minutes. Real data.

Your responses are anonymous. Results are published in aggregate and shared with media, researchers, and policymakers.

Take the survey More ways to help