Gambling advertising in Australia is regulated through a combination of federal law, state legislation, and industry codes. The system is fragmented: different rules apply depending on the medium (television, radio, online), the time of day, and the jurisdiction.
This page summarises the current framework and the reforms announced for 2027.
At the national level, gambling advertising is primarily regulated by the Australian Communications and Media Authority (ACMA) under the Broadcasting Services Act framework and related rules.
Since March 2018, a “whistle-to-whistle” restriction has applied to live sport broadcasts:
Outside live sport:
Online gambling advertising is regulated under the Interactive Gambling Act 2001 and associated rules for online content service providers.
Key features include:
States and territories impose additional requirements through legislation and codes of practice. South Australia is often cited as having some of the more prescriptive rules.
Under legislation administered by Consumer and Business Services, advertising must comply with conditions including:
Other jurisdictions, including New South Wales, enforce similar rules with significant financial penalties for breaches.
On 28 March 2026, the Australian Government announced a package of reforms intended to strengthen restrictions on gambling advertising. These measures are scheduled to commence from 1 January 2027, subject to legislation.
The package includes:
These reforms represent a tightening of the current system but do not introduce a comprehensive ban.
Established the federal framework for online gambling regulation and restrictions on offshore operators.
Introduced the “whistle-to-whistle” ban on gambling ads during live sport broadcasts.
Updated state legislation and introduced stricter advertising code provisions, including inducement and content restrictions.
The Parliament of Australia report You win some, you lose more recommended a phased, near-total ban on online gambling advertising.
Federal government outlines new restrictions, including ad caps and expanded bans.
Reforms expected to take effect, subject to legislative approval.
Despite these changes, several areas remain less regulated:
The 2023 parliamentary inquiry recommended a more comprehensive approach, including a phased move toward a near-total ban on advertising. That model has not been adopted in current policy settings.
If gambling is causing harm to you or someone you know, confidential support is available: