Why this site exists

OddsOffSport.org is an independent, evidence-driven campaign for stronger restrictions on gambling advertising in Australian sport. The site exists because a sport-fan-specific voice — focused on stadium signage, jersey logos, broadcast saturation, and the experience of watching footy with kids — adds something distinctive to the broader gambling-reform conversation.

Supplementary, not duplicative

The Alliance for Gambling Reform leads the national campaign and does the heavy political and policy work. Several other organisations — public-health bodies, financial counsellors, frontline gambling-counselling services, faith and community groups — have been campaigning on this issue for years.

OddsOffSport.org is built deliberately as a supplementary site. The aim is to:

What this site argues for

  1. The announced 2027 federal reforms should be implemented on schedule, in full, with no industry-driven delays.
  2. The live-sport advertising ban should extend to subscription, streaming and online platforms — not just FTA TV.
  3. Gambling sponsorship should be removed from team uniforms, stadium signage, and naming rights at all professional levels.
  4. Australia should phase to a near-total ban on online gambling advertising, as recommended by the 2023 parliamentary inquiry.

Who is OddsOffSport?

OddsOffSport.org is an independent project owned and developed by Doug Lilly.

Doug was an official with the Community and Public Sector Union for 20 years. Since leaving the union he has been working in project management, HR consultancy, and web design.

The campaign is not affiliated with any political party, sporting body, or commercial gambling operator. It is funded by its founder. No donations are accepted on this site — supporters who wish to contribute financially are encouraged to support the Alliance for Gambling Reform directly.

Data and privacy

Public sentiment data collected through this site is aggregate-only and is shared with allied organisations, journalists, and parliamentarians on a non-commercial basis. The site uses no third-party advertising trackers or analytics. See the privacy page for the full data-handling statement.

Contact

Email contact@oddsoffsport.org. Media enquiries should mark the subject line MEDIA for fastest response.

Acknowledgement of country

OddsOffSport.org acknowledges the Traditional Custodians of the lands on which this campaign is run, and pays respect to Elders past and present. Sovereignty was never ceded.